Icons of Style.
Lara Stone and the new
Alex Prager stages the Icons of Style key visual in an imaginative and surreal film featuring Lara Stone and the Mercedes-Benz SL Roadster .
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Storm clouds are gathering in the sky, dark birds fly past.
Lara Stone poses in the middle of a barren steppe landscape of dry grass and black skeleton trees. What a wonderful contrast - she is breathtakingly beautiful with her luggage next to the new
Alex Prager combines several style icons, together with their differences and similarities, in front of the camera. Lara Stone, the current face of Calvin Klein, is one of the hottest models worldwide thanks to her timeless and striking beauty. At her side, the new SL Roadster is a technologically innovative interpretation of the 1950s classic sports car by
Fuel consumption combined: 9.2-6.8/100 km; CO2 emissions combined: 214-159g/km*
Viewers often find the photographer’s images mysterious and fantastical.
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Departure to a different world.
The puristic classical outfit was designed by Francisco Costa, Calvin Klein Collection’s Women’s Creative Director. These individual elements result in an overall composition which bears the distinctive imprint of Alex Prager.
Viewers often find the photographer’s images mysterious and fantastical. Alex Prager has let her passion for Hollywood classics influence the “Icons of Style” image. In this way Lara Stone, with her classical elegance, reminds us of the immortal Hollywood divas such as Greta Garbo and Rita Hayworth. The new Mercedes-Benz SL accentuates the surreal atmosphere of the scenery and is dynamic and powerful - ready to depart to a different world.
A series of icons.
With this key visual for the 2012 autumn/winter season, Mercedes-Benz is continuing a successful series of sensational key visuals. In former key visuals, Nick Knight staged Julia Stegner in an outfit by Gareth Pugh with the SLS AMG; Miles Aldridge photographed Milla Jovovich wearing a spectacular hat by Philip Treacy with the E-Class Cabriolet; Craig McDean and David James created an image with Karolina Kurkova and the new CLS and, in the last season, Terry Richardson presented Jessica Stam in Giles Deacon for Emanuel Ungaro on the roof of the Concept A-CLASS show car.
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* The figures shown for fuel consumption and CO2 emissions were obtained in accordance with the prescribed measuring process (directive 80/1268/EEC in its currently applicable version). The figures do not apply to a specific vehicle and do not constitute part of the product offer, but are intended solely as a means of comparing different vehicle types. Further information on the official fuel consumption and official specific CO2 emissions of new vehicles can be obtained from the “Guide for fuel consumption and CO2 emissions of new vehicles“, which is available free-of-charge at all points of sale and from DAT Deutsche Automobil Treuhand GmbH.
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